| Title | Holy Grail |
| Agency | MullenLowe Brasil |
| Campaign | Holy Grail - Bic |
| Advertiser | Bic |
| Brand | Bic |
| Date of First Broadcast/Publication | 2010 / 4 |
| Business Sector | Stationery & Office Supplies |
| Tagline | See the importance of always having a BIC on you? |
| Story | The film commences by showing the notice 'This commercial will be shown only once.'. Next we see the map details of the exact location of the Holy Grail. Closes by cutting to the message 'See the importance of always having a BIC on you?'. |
| Media Type | Television & Cinema |
| Creative Director | José Borghi |
| Creative Director | Erh Ray |
| Creative Director | Fernando Nobre |
| Art Director | Daniel Massih |
| Copywriter | Danilo Scatigno |
| Production Company | Delicatessen Filmes |
| Head of Production | Rodrigo Ferrari |
| Agency Producer | Marcia Coelho |
| Account Manager | Priscilla Carvalho |
| Account Manager | Daniela Biazoto |
| Advertising Manager | Carina Cristina Narcizo |
| Advertising Manager | Anderson Raveli Gallo |
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