| Title | Mat-Bat |
| Agency | Gitam BBDO |
| Campaign | Kleenex Say-Hear |
| Advertiser | Kimberly-Clark Worldwide, Inc. |
| Brand | Kleenex |
| Date of First Broadcast/Publication | 2012 / 12 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | |
| Executive Creative Director | Danny Yakobowitch |
| Creative Director | Moshe Saikevich |
| Copywriter | Ronni Azulay |
| Art Director | Noga Kara |
| Illustrator | Alex Melik-Adamov |
| Illustrator | Noga Kara |
| Client Supervisor | Dror Tankus |
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