Dave Gray
San Francisco, United States
TitleBasketball
Agency
Campaign Basketball
Advertiser E*TRADE FINANCIAL Corporation
Brand E*Trade
Date of First Broadcast/Publication 2000 / 3
Product Online Trading
Business Sector Online Financial Service
Tagline Always have a back-up plan.
Story A basketball star is offered a big contract. His father thinks they're rich, but the kid doesn't want to play, he wants to dance.
Story (original language) Match basketball. Père dans public encourage fils sur point marquer panier décisif. Flash back père et fils enfant, entrainement. Adolescent réussit marquer point, équipe gagne. Joie. Père embrasse garçon. sélectionneur propose engagement. Père heureux, réalisation rêve, richesse. Jeune garçon annonce ne veut plus être basketteur mais danseur. Pétage de plombs! Garçon danse et chante genre comédie musicale. Autres joueurs ont serres-têtes avec antennes, sourires béats. Délirant, étonnement. Père abassourdi.
Media Type Television
Length
Creative Director
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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