Kia - "Bringing Down the House"

David&Goliath

David&Goliath El Segundo, United States

20880

Brand: Kia
Country: United States

Advertiser: Kia Motors

Title	Bringing Down the House
Agency	David&Goliath
Campaign	More Soul
Advertiser	Kia Motors
Brand	Kia
Posted	August 2012
Product	Soul
Business Sector	Cars
Tagline	A New Way to Roll
Story	The commercial starts with all the grandeur and scale of an epic Hollywood period film. We see an orchestra, ballet dancers, an opera singer and, well, a slightly odd conductor. As the opera music and vocals fill the air, the conductor unexpectedly takes the performance in a new direction when he introduces a Kia Soul. The vehicle rises up through the floor taking everyone by surprise. The conductor then rips off his mask revealing a human-sized hamster. From there we reveal the other hamsters whose positivity and energy turn the opera house into an epic fusion of old and new worlds – complete with a laser light show, the latest dance trends, and an equally epic hamster stage dive. All of this inspires even the crustiest of the upper-crust opera crowd to set aside their inhibitions and discover their inner party animal, or inner hamster. As soon as everyone is on their feet and moving to the music, the hamsters realize their job is done. They get back into their trusty Soul, then take off into hyperspace and head for, well, who knows? You’ll just have to wait until next year to find out.
Media Type	Television
Market	United States
Soundtrack	In My Mind
Post Production	Methodstudios
Chief Creative Officer	David Angelo
Executive Creative Director	Colin Jeffery
Senior Copywriter	Greg Buri
Senior Art Director	Basil Douglas Cowieson
Executive Agency Producer	Carol Lombard
Executive Agency Producer	Paul Albanese
Group Account Director	Brook Dore
Account Director	Justin Manfredi
Account Supervisor	Nancy Ramirez
Production Company	MJZ
Director	Carl Erik Rinsch
Editing Company	Cut and Run LA
Sound Design Company	Musikvergnuegen
Music Company / Composer	Musikvergnuegen