David Brimson
Advertiser's Supervisor at Toyota Motor Corporation
London, United Kingdom
TitleGet your Energy back
Agency
Campaign Get your energy back
Advertiser Toyota Motor Corporation
Brand Toyota
PostedNovember 2010
Product Auris HSD
Business Sector Cars
Tagline Get your Energy back
Story Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD
Philosophy The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations.

The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August.
Problem Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system.
Media Type Television
Executive Creative Director
Art Director
Art Director
Art Director
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor

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