| Title | The arm |
| Agency | Havas Works (Now BETC or 27) |
| Campaign | The arm |
| Advertiser | Whaou |
| Brand | Whaou |
| Posted | June 2002 |
| Product | Crepes |
| Business Sector | Food |
| Story | The advertising idea, takes its inspiration from the world of children; their capacity to switch from the real world to an imaginary one, and to live in both at the same time. |
| Media Type | Television |
| Length | |
| Production Company | 1/33 Productions |
| Creative Director | Frédéric Témin |
| Creative Director | Guillaume de la Croix |
| Director | David Charhon |
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