Title | Come Clean |
Agency | Crispin Porter + Bogusky |
Campaign | Come Clean |
Advertiser | Method Products, Inc. |
Brand | Method |
Posted | May 2005 |
Business Sector | Cleaning Products, Soaps, Detergents |
Story | We launched a viral campaign for Method's Holiday Cleaning Kit with the Come Clean website. This viral website lets people start the New Year fresh by letting them confess to things they have done during the past year - it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered, a woman's voice reacts and tells the person that what they've done is wrong, but that they are forgiven. They can also see and buy the Holiday Kit |
Media Type | Web Site |
Market | United States |
Photographer | Stan Musilek |
Programmer | Jason Soros |
Programmer | Juan Morales |
Designer | Rahul Panchal |
Art Director | Michael Ferrare |
Copywriter | Bob Cianfrone |
Copywriter | Paul Johnson |
Copywriter | Dustin Ballard |
Copywriter | Jake Mikosh |
Copywriter | Franklin Tipton |
Creative Director | Alex Bogusky |
Creative Director | Jeff Benjamin |
Creative Director | Franklin Tipton |
Account Executive | Mike Howard |
Account Executive | Brian Tierney |
Account Executive | Ryan Kutcher |
Producer | Paul Sutton |
Director | Jackie Hathiramani |
Director | Justin Kramm |
Director | Evan Fry |
Advertiser's Supervisor | Larr Corwin |
Advertiser's Supervisor | Ronny Northrop |
Advertiser's Supervisor | David Gonzales |