David Hillyard
Creative Team at Grey London
London, United Kingdom
TitleFlorist
Agency
Campaign Small Business Owners
Advertiser Lloyds Banking Group
Brand Lloyds
Date of First Broadcast/Publication 2015 / 10
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story The film shows paparazzi clamouring to get a picture of a celebrity as she walks out of a florist shop. Meanwhile the shop owner, quietly carrying the star’s flowers to her car, is initially not the focal point. At the end of the film, we see the florist in a studio finally having her moment of recognition in front of the camera. 
Philosophy The campaign aims to show that the new Lloyds Bank Business Current Account is designed to support Britain’s small businesses – the people we should be really be celebrating. 
Media Type Television
Length
Production Company
Advertising Manager
Creative Director
Art Director
Copywriter
Business Director
Account Director
Agency Producer
Photographer
Photographer
Director
Production Company Producer
Director of Photography (DOP)

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