Title | Florist |
Agency | Y&R London |
Campaign | Small Business Owners |
Advertiser | Lloyds Banking Group |
Brand | Lloyds |
Date of First Broadcast/Publication | 2015 / 10 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | The film shows paparazzi clamouring to get a picture of a celebrity as she walks out of a florist shop. Meanwhile the shop owner, quietly carrying the star’s flowers to her car, is initially not the focal point. At the end of the film, we see the florist in a studio finally having her moment of recognition in front of the camera. |
Philosophy | The campaign aims to show that the new Lloyds Bank Business Current Account is designed to support Britain’s small businesses – the people we should be really be celebrating. |
Media Type | Television |
Length | |
Production Company | Archer's Mark |
Advertising Manager | Richard Carpenter |
Creative Director | Marc Hatfield |
Art Director | David Hillyard |
Copywriter | Gavin Kellett |
Business Director | Toby Green |
Account Director | Olly Boden |
Agency Producer | Kate Manning |
Photographer | Seamus Ryan |
Photographer | Morgan Lockyer |
Director | Alex Winckler |
Production Company Producer | Selena Cunningham |
Director of Photography (DOP) | Carl Burke |