Title | Ice Bucket Challenge |
Agency | VML (formerly VMLY&R) |
Campaign | Ice Bucket Challenge |
Advertiser | Wateraid |
Brand | WaterAid Australia |
Date of First Broadcast/Publication | 2014 / 9 |
Business Sector | Human Rights |
Story | In September 2014, WaterAid Australia via George Patterson Y&R , Sydney piggybacked on the social media phenomenon called The ALS Ice Bucket Challenge by creating a webfilm that highlights how many people don't have access to healthy, clean water. |
Media Type | Web Film |
Length | |
Director | Eddy Bell |
Executive Creative Director | Bart Pawlak |
Executive Creative Director | David Joubert |
Art Director | Dean Mortinsen |
Copywriter | Jason Kempen |
Producer | Lib Kelly |
Director of Photography (DOP) | Jason White |
Sound Design Company | Rafael May |