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David Nathanson

EVP, Executive Creative Director at Zimmerman Advertising
United States


David brings the Brandtailing practices of Zimmerman to life for our clients. Having had leadership roles with the most creatively respected agencies in the Omnicom network, as well as his own agency, Bezos/Nathanson, David has decided to make his home with Zimmerman in South Florida. We are so glad he did. While his work may have been gifted every creative award that the industry can bestow, his greatest gift is his ability to bring out the very best creativity in those around him.    Edit


EVP, Executive Creative Director

Fort Lauderdale, United States

WELCOME TO THE MACHINE. At Zimmerman it’s all about who’s in your corner. Here, you’re never afraid of the competition. Here, it’s not about ads because retailers don’t need advertising agencies. Retailers need fighters. Our mission defines our brand: “Relentlessly pursue the client’s goal, but never rest in the glory.” That means that we wake up every morning obsessed with success, every single day. We believe that success lies in having the formula to drive both brand intention and value as well as immediate revenue. This is Brandtailing®. It is the reason that we are Omnicom’s retail powerhouse and one of the largest and fastest growing agencies in the country. We believe that a strategy should be idea driven, but consumer guided. We believe that ready and aim come before fire, and so everything we do begins with insight. We believe that to succeed in retail, you must be governed by a single galvanizing belief. We believe in outcome, not output. And we believe in our goal: It’s all about building profitable brands. This is Zimmerman. This is the Growth Machine. 

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