| Title | Wolfdog Critical Message Watch Now |
| Agency | Wieden + Kennedy |
| Campaign | The Smell of the Wild |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | March 2013 |
| Business Sector | Deodorants |
| Media Type | Web Film |
| Length | |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Interactive Creative Director | Matt O'Rourke |
| Copywriter | Jarrod Higgins |
| Copywriter | David Neevel |
| Art Director | Ruth Bellotti |
| Director of Interactive Production | Pierre Wendling |
| Senior Interactive Producer | Mike Davidson |
| Junior Interactive Producer | Andrew Abraham |
| Digital Strategist | Jocelin Shalom |
| Account Director | Michael Dalton |
| Account Supervisor | Diana Gonzalez |
| Business Affairs | Karen Murrillo |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Production Company | Minivegas |
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