| Title | Olympic Torch |
| Agency | Y&R London |
| Campaign | Olympic Torch |
| Advertiser | BBC |
| Brand | BBC |
| Date of First Broadcast/Publication | 2012 / 5 |
| Business Sector | Sports Teams, Sports Events |
| Story | Using animation, the creative idea is based on the graphic motif of the torch itself and the 8000 holes in the design that represents each individual torchbearer. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up landscapes and characters. We see animated runners holding the torch and crowds coming together in celebration. As it reaches the end of the trail it pulls out to reveal the torch’s journey and the celebrations taking place across the United Kingdom. |
| Media Type | Television & Cinema |
| Production Company | Studio AKA |
| Advertising Manager | Nick Farquhar |
| Advertising Manager | Louisa Fyans |
| Executive Creative Director | Damon Collins |
| Creative Team | Jules Chalkley |
| Creative Team | Nick Simons |
| Account Director | David Pomfret |
| Account Director | Charlie Smith |
| Production Company | Red Bee Media Limited |
| Producer | Sarah Caddy |
| Production Manager | Jane Hunt |
| Editor | Nick Gill |
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