Title | Smoke |
Agency | Network BBDO |
Campaign | Smoke |
Advertiser | Delta Motor Corporation |
Brand | Opel Astra |
Posted | July 2004 |
Product | Cansa Week |
Business Sector | Public Safety, Health & Hygiene |
Tagline | Remember Cansa Week |
Story | The ad replicates a cigarette advertisment with a warning panel and an image of someone smoking in a car. |
Philosophy | To create a print ad listing all the safety features and that they would be of no use if you chose to smoke. The tag line reminded readers of Cansa Week. |
Problem | Many smokers consume cigarettes whilst driving ironically killing themselves in a vehicle equipped with some of the most advanced safety features. |
Media Type | Newspaper |
Market | South Africa |
Art Director | Tom Cullinan |
Copywriter | David Selikon |
Creative Director | Mike Schalit |
Account Executive | Delia Ferreira |
Photographer | Clive Stewart |