| Title | Cat Herders |
| Agency | Fallon |
| Campaign | Cat Herders |
| Advertiser | Electronic Data Systems |
| Brand | EDS |
| Posted | May 2000 |
| Product | E-Business Services |
| Business Sector | IT Solutions & Professional Networks |
| Tagline | EDS solved. |
| Story | Several cowboys describe why they have selected the profession like cat herding. Telling stories of how hard it is but how they do not regret their choice. Thousands of cats running across the prarie describe the complexity of running an e-business. |
| Philosophy | EDS' first-ever Super Bowl ad brings to life the expression "like herding cats" - a phrase often used in technology circles to describe the difficulty of managing the seemingly unmanageable. In short, the commercial creatively demonstrates the enormous challenge EDS, the worldwide leader in information technology services, meets every day in making the chaos of changing technology work for its clients. |
| Media Type | Television |
| Length | |
| Creative Director | David Lubars |
| Copywriter | Greg Hahn |
| Art Director | Dean Hanson |
| Agency Producer | Marty Wetherall |
| Director | John O'Hagan |
| Director of Photography (DOP) | Olivier Cocaul |
| Recording Studio | Asche & Spencer |
| Production Company | Hungry Man |
| Music | Asche & Spencer |
| Editor | Gordon Carey |
| Editing Company | Beast |
| Producer | Judy Brink |