| Title | Tipping Point |
| Agency | AMV BBDO |
| Campaign | Tipping Point |
| Advertiser | Diageo |
| Brand | Guinness |
| Date of First Broadcast/Publication | 2007 / 11 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Good Things Come To Those Who Wait |
| Story | Tipping Point shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Director | Nicolai Fuglsig |
| Director of Photography (DOP) | Ellen Kuras |
| Creative Team | Angus Macadam |
| Creative Team | Paul Jordan |
| Agency Producer | Carol Powell |
| Production Company | Morton Jankel Zander (MJZ) |
| Special Effects / VFX | The Mill London |
| Music Composer | Enrique Granados |
| Executive Producer | Debbie Turner |
| Producer | Nell Jordan |
| Producer | Suza Horvat |
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