| Title | Smoke |
| Agency | Network BBDO |
| Campaign | Smoke |
| Advertiser | Delta Motor Corporation |
| Brand | Opel Astra |
| Posted | July 2004 |
| Product | Cansa Week |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Remember Cansa Week |
| Story | The ad replicates a cigarette advertisment with a warning panel and an image of someone smoking in a car. |
| Philosophy | To create a print ad listing all the safety features and that they would be of no use if you chose to smoke. The tag line reminded readers of Cansa Week. |
| Problem | Many smokers consume cigarettes whilst driving ironically killing themselves in a vehicle equipped with some of the most advanced safety features. |
| Media Type | Newspaper |
| Market | South Africa |
| Art Director | Tom Cullinan |
| Copywriter | David Selikon |
| Creative Director | Mike Schalit |
| Account Executive | Delia Ferreira |
| Photographer | Clive Stewart |