About me
I help brands connect to content, culture & communities, and above all, people!
Drive actionable recommendations and activations to support business goals
Digital marketing professional with 18+ years’ experience
Founder of two award winning companies – Megalo(s) (co-founded in 1998), MNSTR (co-founded in 2010)
Specialities: Brand Strategy, Brand Content, Storytelling, Social Media, Interactive Marketing & Communication Strategies
Speaker at: Cannes Lions 2016, Eurobest European Festival of Creativity 2015, 2014, Cristal festival 2015 and les Sommets du digital 2017.
Industry experience : Luxury (Boucheron, Hermes), Sport (Lacoste, Salomon, Reebok, Tecnifibre) Automobile (Jaguar, Renault Formula 1), Transport (Vélib, Starshipper) Consumer Electronics (Microsoft), Beauty & Personal Care (Nina Ricci, Playboy Fragrances, Jean Paul Gaultier, L’Oréal, Diesel fragrances), Telecommunications (Orange), Food & Beverages (Pepsi, J&B, Captain Morgan, Hennesy, Badoit,Desperados …), Retail (Comptoir des Cotonniers, …), Lottery: (Française des jeux), Stationery : (Maped)
Sector Experience
Positions
Nevertheless, with this experience, I believe even more so in the alchemy of opposing forces. I’m convinced that marketing and advertising can’t be opposed anymore in the era of digital ; in organisations as in the activations that we put in place.
CEO
In ten years, we won the confidence of major international brands such as Jean Paul Gaultier, Warner Bros, L'Oréal, Diesel, Fauchon, etc.
At the beginning of 2008, with 70 employees, I decided to join a group specialized in CRM to develop the "left brain" of our agency!
