| Title | Lactosil- Ghost |
| Agency | REF+T |
| Campaign | Ghost |
| Advertiser | Apsen |
| Brand | Lactosil |
| Posted | May 2016 |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | Campaign recreates Ghost movie scene to talk about lactose intolerance |
| Story | Lactosil, an enzyme supplement for people with lactose intolerance, launches a new campaign: Ghost. The spot claims people to stop suffering for milk by showing a woman crying in front of a window-shop because she is lactose intolerant. The idea was inspired by the love-hate relationship of those people with dairy products and uses the Ghost movie soundtrack to bring a melancholy feeling. The idea came from REF+T, agency based on São Paulo, Brazil. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Renato Pereira |
| Chief Creative Officer | Marcelo Tripoli |
| Creative Director | Deny Zatariano |
| Creative Team | Cadu Batista |
| Creative Team | Marcelo Brito |
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