Derek Barnes
CCO at DDB
New York, United States
TitleSlap
Agency
Campaign Become Legendary - Jordan
Advertiser Nike
Brand Jordan
PostedOctober 2009
Business Sector Sportswear
Tagline Become Legendary
Story "Slap," the latest chapter in the Become Legendary campaign, shows today's youth how important teamwork is in the game of an athlete's life. The ad takes viewers, through a series of quick visual cuts and invigorating sounds, on the players' journey to team-building and success, from the pain and frustration of pushing each other to the limit, to the elation and satisfaction that comes with making it out the other side.
Media Type Television
Length
Market United States
Soundtrack I’ll Walk Around
Editing Company
Sound Design Company
Creative Director
Copywriter
Art Director
Account Director
Account Executive
Account Manager
Executive Creative Director
Executive Creative Director
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