Title | Slap |
Agency | Wieden + Kennedy |
Campaign | Become Legendary - Jordan |
Advertiser | Nike |
Brand | Jordan |
Posted | October 2009 |
Business Sector | Sportswear |
Tagline | Become Legendary |
Story | "Slap," the latest chapter in the Become Legendary campaign, shows today's youth how important teamwork is in the game of an athlete's life. The ad takes viewers, through a series of quick visual cuts and invigorating sounds, on the players' journey to team-building and success, from the pain and frustration of pushing each other to the limit, to the elation and satisfaction that comes with making it out the other side. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Ill Walk Around |
Editing Company | Spot Welders |
Sound Design Company | Sound Lounge |
Creative Director | Derek Barnes |
Copywriter | Andy Ferguson |
Art Director | Ricardo Viramontes |
Account Director | Julian Cheevers |
Account Executive | Michael Dunn |
Account Manager | Juan Reyes |
Executive Creative Director | Kevin Proudfoot |
Executive Creative Director | Todd Waterbury |
Production Company | Morton Jankel Zander (MJZ) |
Director | Rupert Sanders |