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More than 15 years at the service of making brands meet and satisfy their ultimate boss: the consumer. After completing a Master in Management from London School of Economics, he started his career in 1998 within Strategic Services competency in Accenture, more specifically with Media & Entertainment clients, where he acquired all the fundamentals of methodology and analytical tools. Throughout his carreer, he has helped clients such as Canal+, France Telecom, Procter&Gamble, to take advantage of new technologies to leverage direct-to-consumer strategies. Leaving strategic consulting to join communication industry in 2005, he is one of the few successful example of such crossovers.