| Title | Invisible Pop Up Store |
| Agency | Y&R New York |
| Campaign | Invisible Pop Up Store |
| Advertiser | Airwalk Footwear |
| Brand | Airwalk |
| Posted | June 2011 |
| Business Sector | Sneakers / Athletic Footwear |
| Philosophy | <br>When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience. |
| Media Type | Case Study |
| Director | Kerry Keenan |
| Executive Creative Director | Ian Reichenthal |
| Executive Creative Director | Scott Vitrone |
| Creative Director | Graeme Hall |
| Creative Director | Menno Kluin |
| Creative Director | Steve Whittier |
| Copywriter | Felix Richter |
| Art Director | Alexander Nowak |
| Producer | Jo Kelly |
| Producer | Devon Dentler |
| Production Company | Tronic Studio |
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