| Title | Life |
| Agency | Selmore |
| Campaign | Life |
| Advertiser | Brewery Bavaria |
| Brand | Bavaria |
| Posted | November 2008 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Right |
| Story | The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life" |
| Philosophy | The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome. |
| Media Type | Television |
| Length | |
| Production Company | Bonkers |
| Director | Jonathan Herman |
| Creative Director | Poppe van Pelt |
| Copywriter | Poppe van Pelt |
| Creative Director | Diederick Hillenius |
| Art Director | Diederick Hillenius |
More Work
SEE ALLBooming Car
- BRAND:
- Delta Lloyd
- AGENCY:
- TBWA\NEBOKO
Zero Tolerance
- BRAND:
- Delta Lloyd
- AGENCY:
- TBWA\NEBOKO
100 People
- BRAND:
- United Nations Development Programme
- AGENCY:
- TBWA\NEBOKO
Parade
- BRAND:
- Delta Lloyd
- AGENCY:
- TBWA\NEBOKO
Concrete
- BRAND:
- Telfort
- AGENCY:
- TBWA\NEBOKO