Title | Life |
Agency | Selmore |
Campaign | Life |
Advertiser | Brewery Bavaria |
Brand | Bavaria |
Posted | November 2008 |
Product | Beer |
Business Sector | Beers, Ciders, Lagers |
Tagline | Right |
Story | The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life" |
Philosophy | The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome. |
Media Type | Television |
Length | |
Production Company | Bonkers |
Director | Jonathan Herman |
Creative Director | Poppe van Pelt |
Copywriter | Poppe van Pelt |
Creative Director | Diederick Hillenius |
Art Director | Diederick Hillenius |