Title | Office |
Agency | McCann Buenos Aires |
Campaign | Office |
Advertiser | Fundación Par |
Brand | Fundación Par |
Posted | June 2006 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Feeling like the rest is beautiful |
Story | Maybe the most interesting thing was to put a spot in a level where it is not frequent to find: humor. This point of view differentiates us in this category. It generates reflection, the act of thinking, from another side. It shows us a disabled person fully integrated in his job, something, though difficult to believe, rarely seen. It makes people and companies feel blame for the lack of labour integration, surely a way leading nowhere. It is aggressive. And to change this situation, we need exactly the opposite |
Media Type | Television & Cinema |
Length | |
Market | Argentina |
Account Director | Gabriela Muniz |
Creative Director | Diego Livachoff |
Copywriter | Nicolas Ferrario |
Art Director | Paula Kozub |
Agency Producer | Martin Bardi |
Agency Producer | Federico Salday |
Production Company | Huinca Cine |
Music Composer | Diego Grimblat |
Executive Creative Director | Papon Ricciarelli |
Executive Creative Director | Chavo D'Emilio |