Diego Livachoff
Chief Creative Officer at Publicis Buenos Aires
Buenos Aires, Argentina
TitleOffice
Agency
Campaign Office
Advertiser Fundación Par
Brand Fundación Par
PostedJune 2006
Business Sector Disease Awareness, Support Groups & Associations
Tagline Feeling like the rest is beautiful
Story Maybe the most interesting thing was to put a spot in a level where it is not frequent to find: humor.


This point of view differentiates us in this category. It generates reflection, the act of thinking, from another side. It shows us a disabled person fully integrated in his job, something, though difficult to believe, rarely seen.


It makes people and companies feel blame for the lack of labour integration, surely a way leading nowhere. It is aggressive. And to change this situation, we need exactly the opposite
Media Type Television & Cinema
Length
Market Argentina
Account Director
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
Production Company
Music Composer
Executive Creative Director
Executive Creative Director

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