Dino Demopoulos
Chief Strategy Officer at GUT
Toronto, Canada
TitleDoritos Guru YouTube Channel
Agency
Campaign Doritos Guru - Doritos
Advertiser PepsiCo Inc.
Brand Doritos
PostedMarch 2009
Business Sector Cocktail Snacks
Story YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target.
Problem “Playing where our audience plays,” videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page.
Media Type Web Site
More Information www.youtube.com/user/doritosguru
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