| Title | Taste of Tohoku |
| Agency | Doing |
| Campaign | Taste of Tohoku |
| Advertiser | The Reconstruction Agency |
| Brand | The Reconstruction Agency of Japanese Government |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Tohoku, in 2010, suffered huge tragedies: an earthquake, a tsunami and the nuclear accident at Fukushima Nuclear Power Plant. Four years later authorities certify that Tohoku’s rice is safe. However, many people are still scared. The Japanese Government decides to regain the trust of the world. The answer is "Taste of Tohoku", the brand designed to re-launch the exportation of Tohoku products. |
| Media Type | Case Study |
| Length | |
| Creative Director | Domenico Manno |
| Art Director | Francesco Grandazzi |
| Copywriter | Federica Rosati |
| Copywriter | Graziano Nani |
| Strategist | Francesco Russo |
| Strategist | Simona Melani |
More Work
SEE ALLSponsor Day
- BRAND:
- Dacia
- AGENCY:
- Publicis Italy
The Decision
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
The Candidate
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy