Title | Underpants |
Agency | Jung von Matt/Limmat Werbeagentur AG |
Campaign | Underpants |
Advertiser | Schweizerische Bundesbahn |
Brand | Swiss Railways |
Posted | August 2002 |
Product | Halffaire Card |
Business Sector | Public Transport, Mass Transit |
Tagline | Save Where It Make Sense |
Philosophy | The campaign tagline was the concept for this ad by showing a situation where it doesn't make sense at all saving money |
Media Type | Television |
Length | |
Creative Director | Daniel Meier |
Creative Director | Alexander Jaggy |
Copywriter | Dominik Imseng |
Art Director | Yael Nadiv |
Production Company | Blood, Sweat and Tears |
Director | Christian Aeby |