Verizon Yellow Pages - "Stu, Carol"

RD&F Advertising Addison, United States

4605

Title	Stu, Carol
Agency	RD&F Advertising
Campaign	Stu, Carol
Advertiser	Idearc Media
Brand	Verizon Yellow Pages
Posted	January 2007
Business Sector	Media, Publishing & Production
Tagline	Get to it.
Story	When you're looking for local info, you don't want "Too much info." This campaign takes a humorous spin on asking a question and getting much more than you wanted in return.
Philosophy	Now instead of picking up an overstuffed directory with out-of-town listings and "Too much info," you can pick up your Verizon Yellow Pages and "Get to it."
Problem	Verizon Yellow Pages recently underwent an re-scoping project in the Boston DMA, and created new, more localized directories to better fit consumer preferences.
Result	Great reviews from sales force and advertisers. Usage/preference data to come.
Media Type	Television
Length	30 seconds
Market	United States
Production Company	Backyard
Agency Producer	Andrew Baldwin
Production Company Producer	Donald Carr
Creative Director	J Frederick
Sound Design Company	Gordon Gibson
Director	John Immesoete
Music	Gary Parks
Editor	Lance Pereira
Creative Director	Jimmy Richardson
Art Director	Brian Walker
Copywriter	Bryan Zatopek
Editing Company	Chrome
Animation Effects	Transistor Studios
Sound Design Company	Post Asylum