| Title | Lufthansa Boeing 747-8 |
| Agency | Scholz & Volkmer |
| Campaign | Lufthansa Boeing 747-8 |
| Advertiser | Lufthansa |
| Brand | Lufthansa |
| Posted | November 2012 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | Build your own jumbo jet In the run-up to the launch of the Lufthansa 747-8, the longest passenger plane in the world, Lufthansa gives aviation fans the chance to build their own digital jumbo jet. Like in a model kit, users regularly receive new components to construct their very own airplane from. The components consist of high quality 3D renderings, which the user can explore in 360° camera moves and several interactive animations. |
| Media Type | Case Study |
| Project Manager | Victoria Röber |
| Project Manager | Nadine Bücking |
| Account Manager | Donika Lilova |
| Art Director | Robert Achtel |
| Art Director | Monika Schneider |
| Creative Director | Philipp Bareiss |