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Doug joined McKinney in 2003 from Fallon Worldwide, where he was on the teams that created BMW Films and the Citibank Live Richly campaign. We hired him to make McKinney the third agency to pioneer connection planning, the art and science of finding powerful new ways to weave brands into the fabric of people's lives. In addition to heading connection planning, Doug also oversees McKinney's media group. One of his earliest contributions at McKinney was to identify, through rigorous segmentation and category experience mapping, the opportunity to help Travelocity get out of the "cheap tickets" business and into the "great travel business." Doug started his career in media at Leo Burnett and worked client side at Kimberly-Clark as an advertising manager before returning to the agency side at Fallon. Doug is a graduate of Ohio University with an MBA from Loyola of Chicago.
In an era when people have as much power as brands, we need creativity more than ever. Not just to get people’s attention, but also to change what they feel, think and do. This is infuence: the power to cause change by connecting your brand to what people really want. In the world of marketing today, infuence is the payoff, creativity is the currency, and we are the mint.
At McKinney, we believe in the power of influence through creativity, and we make it happen by either claiming an emotional territory inside a category in order to lead it or by leaving the category behind. And we do it so as a group of creatively led people who like each other — including our clients — and are focused solely on the outcome. This means that we have no "McKinney style." Our work solves the challenge in front of us, however it needs to be done. And, as a freestanding agency operating independently within the Seoul, Korea-headquartered Cheil Worldwide network, we have access to the resources of 44 offices in 37 countries to make that work.
The effectiveness awards that our clients win show that our ideas work harder, smarter and better. And as one agency, two doors — one in Durham and one in New York — we have a great time making that possible.