| Title | Contemporary Beauty Ideal |
| Agency | Ogilvy Germany |
| Campaign | Anorexia Painting - ANAD |
| Advertiser | National Association Of Anorexia Nervosa And Associated |
| Brand | ANAD |
| Posted | June 2009 |
| Product | Eating Disorder Awareness |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Philosophy | To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty. |
| Problem | ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. |
| Result | This shocking sight generated enormous interest, which spread via word of mouth and numerous articles in major national newspapers. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Stephan Vogel |
| Executive Creative Director | Christian Mommertz |
| Art Director | Sabina Hesse |
| Copywriter | Sabina Hesse |
| Art Director | Albert Chan |
| Copywriter | Albert Chan |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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