Eddie Booth
Chief Creative Officer at Leo Burnett
Hong Kong, China
TitleStraw-Backflip
Agency
Campaign Straw-Backflip
Advertiser Y-Plus Yoga Center
Brand Y-Plus Yoga Center
PostedMarch 2005
Business Sector Fitness Devices, Gym & Exercising Machines
Philosophy The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience.
Problem The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor.
Result The clients were especially pleased with teh idea and especially the executions.

There was a surge of enquiries and enrolment went up during the promotional stint.
Media Type Direct Marketing
Market China
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Photographer
Art Director

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