| Title | Devil |
| Agency | McCann Oslo |
| Campaign | Devil |
| Advertiser | National Council on Tobacco and Health |
| Brand | National Council on Tobacco and Health |
| Posted | December 1999 |
| Product | Smokeline/Anti-Smoking |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | A devil-like person is telling the cinema audience that half of those who smoke is going to die from smoking. Since we are in a theatre we can find out which half by flipping a coin and divide the audience in those with an even and those with an uneven seat number. |
| Media Type | Cinema |
| Length | |
| Market | Norway |
| Copywriter | Steinar Borge |
| Art Director | Eivind Solberg |
| Agency Producer | Beril Rasmussen |
| Director | Anders Holm |
| Production Company | Tinmen Filmproduksjon A/S |
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