Elaine Carvalho
Print Producer at VMLY&R Brazil
São Paulo, Brazil
Title1
Agency
Campaign Smile
Advertiser Colgate-Palmolive Company
Brand Dental Floss
Date of First Broadcast/Publication 2012 / 4
Business Sector Hygiene & Personal Care Products
Story To promote the Colgate dental floss, Y&R São Paulo has created a campaign with people smiles featured in larger size than their own face, highlighting the dirt between their teeth. The idea of the ad is to show that when you have dirt in your teeth, that's what really draws people's attention. 
Media Type Poster
Chief Creative Officer
Art Director
Copywriter
Art Buyer
Photographer
Print Producer
Media Director
Media Director
Client Supervisor
Client Supervisor
Account Planner
Account Planner
Account Planner
Account Director
Account Director
Account Director
Print Producer
Creative Director
Creative Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started