| Title | Frustrated Cat |
| Agency | Quiet Storm |
| Campaign | Malcolm the Cat |
| Advertiser | Young’s Seafood |
| Brand | Young’s Seafood |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Pre-Cooked / Dehydrated Prepared Meals |
| Tagline | love fish, love young's |
| Story | This week (16th March) the Young’s Seafood Cat, Malcolm, is back on our screens in a brand new advert that sees him longing for the delicious Young’s Chip Shop fish fillets that his family enjoys for dinner |
| Philosophy | The advert is part of an integrated campaign that celebrates the 30th anniversary of the Nation’s favourite battered fish brand The TV advertising campaign will continue throughout the year, alongside additional content on YouTube and social media. Promotional activity will include in-store marketing and a range of promotions |
| Media Type | Television |
| Length | |
| Production Company | Quiet Storm Films |
| Marketing Director | Yvonne Adam |
| Creative Team | Trevor Robinson |
| Creative Team | Mary-Sue Masson |
| Director | Mary-Sue Masson |
| Producer | Ella Littlewood |
| Sound | Nick Angell - Angell Sound |
| Edit and Production | Quiet Storm |
| Grade | Rushes |
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