| Title | Elle McPherson against Children Abuse |
| Agency | Saatchi & Saatchi |
| Campaign | NSPCC Full Stop Campaign: Together we will stop Cruelty to Children |
| Advertiser | National Society for Prevention of Cruelty to Children |
| Brand | NSPCC |
| Posted | July 2000 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | Cruelty to children must stop. Full stop. |
| Philosophy | How do you advertise an issue that people naturally want to turn away from? Don't show them abuse; lead them to imagine it. Saatchi & Saatchi and the NSPCC developed a campaign, linking accessible icons of childhood with sounds of child abuse. The result? a 33% increase in awareness of the issue and 600,000 people singing the FULL STOP pledge - many of whom have gone on to become active fundraisers and campaigners. |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Elle MacPherson |
Related Ads
More Work
SEE ALLElle MacPherson 2
- BRAND:
- Breakthrough Breast Cancer
- AGENCY:
- Y&R London
Elle MacPherson 1
- BRAND:
- Breakthrough Breast Cancer
- AGENCY:
- Y&R London