Elodie Orosco
NESCAFÉ Europe Lead Publicis Conseil at Publicis Conseil
Paris, France
TitleAnother one drives a Duster (English)
Agency
Campaign Save the Queen
Advertiser Renault
Brand Dacia
Date of First Broadcast/Publication 2015 / 12
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model.
For the occasion, Renault Group brand and its agency will make a special operation.
The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France.
To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics.
All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car.
The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car. 
Media Type Television
Length
Market France
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Production Company Partizan
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