Title | Soda Call |
Agency | Crispin Porter + Bogusky Gothenburg |
Campaign | Soda Call |
Advertiser | Sony Corporation of America |
Brand | Sony |
Date of First Broadcast/Publication | 2012 / 10 |
Product | Xperia Acro S. |
Business Sector | Mobile Telephones & tablets |
Story | During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. |
Media Type | Cinema |
Length | |
Creative Director | Jonas Wittenmark |
Creative Director | Tobias Carlson |
Copywriter | Tobias Carlson |
Art Director | Jonas Wittenmark |
Copywriter | Jakob Eriksson |
Art Director | Elof Ivarsson |
Account Director | Therese Olander |
Project Manager | Karin Branmark |
Production Company Producer | Annika Andreasson |
Production Company | Vidiots |
Executive Creative Director | Gustav Martner |