Emanuel Mugrauer
Art Buyer at Sehsucht GmbH
Hamburg, Germany
TitlePower Of a Coin
Agency
Campaign Power Of a Coin
Advertiser Bischöfliches Hilfswerk Misereor
Brand Misereor
Date of First Broadcast/Publication 2012 / 1
Business Sector Charities, Foundations, Volunteers
Story "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. 
Media Type Case Study
Art Director
Account Executive
Creative Director
Art Director
Copywriter
Creative Director Online
Production Manager
Illustrator Bomboland
Interactive Development
Account Executive
Account Executive
Web Developer
Art Buyer
Art Buyer
Editor

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