| Title | Because you can |
| Agency | INDIE Amsterdam |
| Campaign | Because you can |
| Advertiser | Tele2 |
| Brand | Tele2 |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | because you can |
| Story | International telecoms provider Tele2 unveils a new brand identity for the Dutch market, launching the ‘Because You Can’ campaign and consumer mantra. The high-impact, integrated campaign, conceived by creative agency INDIE Amsterdam, marks the launch of Tele2’s new 4G-network and retail experience. Want to post more selfies than Kim Kardashian? Tinder until you get married? Or watch non-stop YouTube how-to videos? Not because you have to, but because you can. INDIE Amsterdam was brought onboard to bring this message to life in a quirky and irreverent style that would appeal to its target audience of 4G-hungry, mobile data-lovers. It is the first campaign created by INDIE Amsterdam since winning the business as the result of a competitive pitch, earlier in the year and incorporates TV, cinema, radio, OOH, online and print. Tele2 is positioned throughout all communications as the fun rebel who doesn’t shy away from doing things differently, offering the combination of high speed internet and ‘unusually large’ data packages, at low prices. The TVC, which will also appear in cinemas, is shot by acclaimed British music video director Henry Scholfield and demonstrates the endless opportunities the new network offers, set against a rap soundtrack of the brand promise: Not because you have to, but because you can. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Lode Schaeffer |
| Creative Director | Emilio de Haan |
| Creative Director | Rogier de Bruin |
| Producer | Ineke Koornstra |
| Account Director | Niels Heimens |
| Direction | Henry Schofield |
| Production Company | The Boardroom |
| Music, Radio and Sound Design | De geluiderij |
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