Kellogg's - "Big Breakfast"

Leo Burnett

Leo Burnett London, United Kingdom

8956

Title	Big Breakfast
Agency	Leo Burnett
Campaign	Good Morning - Kellogg's
Advertiser	Kellogg's
Brand	Kellogg's
Posted	September 2010
Business Sector	Rice, Pasta, Dehydrated Vegetables & Cereals
Tagline	Good Morning
Story	Reawaken the positive memories and associations that people hold for Kellogg’s Corn Flakes by putting the “good” into “Good Morning”.
Philosophy	This is brought to life by showing a typical street waking up to find that an eye-catching breakfast table has been laid along the entire length of the street to provide them with a positive and optimistic start to their day – the chance to get together with their friends and neighbours at a communal breakfast, complete with Kellogg’s Corn Flakes.
Problem	Kellogg’s Corn Flakes was the first ever cereal to be created by WK Kellogg, the founder of the world’s largest cereal manufacturer, over 100 year ago. This new campaign aims to attach an optimistic feeling to the start of the day and reignite the positive memories that people hold for one of Britain’s best-loved brands.
Media Type	Television
Length	60 seconds
Market	Europe
Director	Tim Brown
Producer	Emma Bewley
Producer	John Golley
Account Planner	Ross Cameron
Editor	Mark Edinoff
Post Production	Richard McKeand
Media Planner	Nadia Lavelle
Marketing Manager	Alex Everett
Media Agency	Carat