Title | Grannies |
Agency | adam&eveDDB |
Campaign | The smarter choice - Anheuser Busch |
Advertiser | Anheuser-Busch |
Brand | Bud Light |
Date of First Broadcast/Publication | 2008 / 5 |
Business Sector | Beers, Ciders, Lagers |
Tagline | See the light |
Story | “Quad Bike” features a granny zipping about town on her Quad Bike in a super efficient manner. |
Philosophy | First TV advertising developed specifically for the Irish market |
Problem | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
Media Type | Television |
Length | |
Market | Ireland |
Soundtrack | Wild Things |
Advertising Manager | Alex Smith |
Creative Director | Mike Crowe |
Art Director | Rob Messeter |
Director | John O'Hagan |
Producer | Emma Cairns |
Media Planner | Jenny Byrne |
Agency Producer | Phil McCluney |
Account Planner | Adrian Hinds |
Account Director | Paul Matuszczyk |