| Title | How many head will it turn? |
| Agency | DDB Group Italy |
| Campaign | How many head will it turn? |
| Advertiser | Autogerma |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 1999 / 1 |
| Product | Beetle |
| Business Sector | Automotive |
| Media Type | Magazine |
| Creative Director | Enrico Bonomini |
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