| Title | The Kayak |
| Agency | Reuveni Pridan IPG |
| Campaign | The Kayak |
| Advertiser | Jafora Taberi |
| Brand | RC Cola |
| Posted | July 2002 |
| Product | Soft Drink |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Do Less Live Longer |
| Story | RC Cola believe that the less you do, the better you live. We laugh at all the stereotypes looking coca cola ska boarding teen-age action figures. Our three 20 sec spots show a skateboarder, a bungy jumper and a kayaker crashing our cool couch potato RC guy at home, having the last laugh |
| Media Type | Television |
| Length | |
| Market | Israel |
| Creative Director | Ofer Yaar |
| Copywriter | Aviv Stien |
| Art Director | eran barkan |
| Production Company | Rabel |
| Director | Eli Sverdlof |
More Work
SEE ALLJapan
- BRAND:
- Orange
- AGENCY:
- Brukener-Netta Marketing & Advertising Ltd.
Remember
- BRAND:
- SanDisk
- AGENCY:
- regev kavitzky
Lonely
- BRAND:
- Pepsi Max
- AGENCY:
- Gitam BBDO
Skateboard
- BRAND:
- RC Cola
- AGENCY:
- Reuveni Pridan IPG
Banje
- BRAND:
- RC Cola
- AGENCY:
- Reuveni Pridan IPG
Pleasure Forever
- BRAND:
- RC Cola
- AGENCY:
- Reuveni Pridan IPG