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Awards
  • 2011 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Golden Sun
  • 2010 Wave Festival Silver
  • 2010 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad Bronze
  • 2010 Cannes Lions International Festival of Creativity Silver Lion
  • 2003 D&AD Awards / Yellow Pencil Silver Nomination
  • 2002 CLIO Awards Silver
  • 2002 CLIO Awards Bronze (2)
  • 2002 The One Show Finalist
  • 2001 Cannes Lions International Festival of Creativity Shortlist (2)
  • 2001 CLIO Awards Silver
  • 2000 London International Awards - LIA Finalist (7)
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Erh Ray

President at Borghi/Lowe
Brazil

Summary

With a bachelor?s degree in Publicity and Advertising from Catholic University of Rio Grande do Sul, Erh started his career as a trainee at Standard Ogilvy & Mather. He then worked for agencies such as Vangarde, Centro de Propaganda, Bureau, Paim Lautert & Macedo and Upper, also in the south of Brazil. In 1994, he was hired by DM9DDB, where he created, together with José Borghi, several successful campaigns such as Parmalat?s mammals, and ?Wind? for Honda, which became his first Lions at Cannes Festival. He also won at Cannes with the TVC ?Carlinhos? for the Down?s Syndrome Association and with ?Twins? for Kronenbier beer. In addition to his awards at Cannes Festivals, 42 of his works were published on German magazine Archive. He also won awards at Clio, FIAP, New York Festival and, 3 times in a row, the Abril de Publicidade Award. His success caught the attention of DDB?s head office, New York, where he developed campaigns for Bentley automobiles, McDonald?s, Compaq, and Philips. Once back in Brazil, Erh became Vice-President at DM9DDB. In late 2002, he founded his own agency BorghiErh® Creative Intelligence together with creative copywriter José Borghi. He also developed the graphic design to Vogue RG magazine and Vogue Homem in Brazil. He was also responsible for the campaigns digital ?I? for Itau, ?Super 15? for Telefônica, and for Bohemia beer repositioning. In December of 2006, BorghiErh merged with Lowe and he assumed as President.

Experience

President


São Paulo, Brazil

Borghi/Lowe is a Brazilian advertising agency and its name, actually, is formed by two surnames: Borghi and Lowe. Lowe is one of the biggest advertising groups in the world. In Brazil, Lowe has been present for 55 years, building strong brands such as Renault, Johnson & Johnson, OMO and Rexona with memorable campaigns. Borghi, in turn, comes from José Henrique Borghi. One of the most awarded Brazilian creatives, who has a long history with great brands such as Fiat, Parmalat, Itaú, InBev, Microsoft, American Express, among others. In 2006, the structure and global vision of a multinational agency joined forces with the expertise and creativity of an independent and 100% Brazilian startup created by Zé Borghi. From this merger, Borghi/Lowe was born. 

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