| Title | Black & White |
| Agency | MullenLowe Brasil |
| Campaign | Black & White - Skip |
| Advertiser | Unilever |
| Brand | Skip |
| Posted | July 2010 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Tagline | Black and white are different stories. |
| Story | The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color. |
| Media Type | Television |
| Length | |
| Market | Brazil |
| Creative Director | José Borghi |
| Creative Director | Erh Ray |
| Creative Director | Fernando Nobre |
| Art Director | Piu Afonseca |
| Copywriter | Pedro Corbett |
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