Eric Samsel
Copywriter at North
Portland, United States
TitleGreat Expectations
Agency
Campaign Great Expectations
Advertiser Nike
Brand Nike Golf
PostedJune 2007
Business Sector Leisure & Sport Equipment
Story We see workers at the Nike Golf Ft. Worth plant making and testing a set of golf clubs. It is then revealed that the clubs are very small and the bag says, “Baby Woods.” We then see the clubs delivered to Tiger Woods and the super “Happy Fathers Day.”
Problem Create a brand moment around the US Open and Fathers Day with Tiger Woods.
Media Type Television
Length
Post Production
Creative Director
Copywriter
Art Director
Account Director
Agency Producer
Executive Agency Producer
Production Company

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