Title | Great Expectations |
Agency | Wieden + Kennedy |
Campaign | Great Expectations |
Advertiser | Nike |
Brand | Nike Golf |
Posted | June 2007 |
Business Sector | Leisure & Sport Equipment |
Story | We see workers at the Nike Golf Ft. Worth plant making and testing a set of golf clubs. It is then revealed that the clubs are very small and the bag says, Baby Woods. We then see the clubs delivered to Tiger Woods and the super Happy Fathers Day. |
Problem | Create a brand moment around the US Open and Fathers Day with Tiger Woods. |
Media Type | Television |
Length | |
Post Production | Joint Editorial House |
Creative Director | Hal Curtis |
Copywriter | Eric Samsel |
Art Director | James Mosslander |
Account Director | Matthew Hernholm |
Agency Producer | Jennifer Fiske |
Executive Agency Producer | Ben Grylewicz |
Production Company | Moxie Pictures |