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Eric Steinman continues to set new trends of dramatic and technical excellence
in both his commercial and new media work. Whether it's a tender, heartfelt
story, an arch, offbeat comedy spot, a dialogue>driven, family moment or a
smart visual concept, Eric's care in casting and passion for timing, performance,
detail and design can be seen throughout his extensive body of work.
He began his career on the agency side first in San Francisco and then New
York, creating award>winning campaigns for AT&T, HBO and PepsiCo and
Gillette, transitioning into directing when the creative head of Chiat> Day/NY
took note of his talents and suggested he pursue it as a career. As a director,
clients have included Logitech, Sony, Allstate, Bayer, Dannon, Mazda, Visa,
Nestle, McDonald’s, Toyota, Citibank and LG as well as his award>winning PSA’s
for Big Brothers of America and the Partnership for a Drug Free America.
Always exploring new technical possibilities, his London International Award>
winning and Cannes>recognized spots for Astro Mobile were the first
commercials ever shot with Arriflex D>series cameras, now the Alexa. He also
works extensively in Red, Canon and 35mm film – even vintage Super>8 or
DVCAM when the creative calls for it. Besides being honored repeatedly at the
London International Awards and Cannes, other award show recognition
includes Andy, Clio, Art Director’s Club, Addy and AICP/MoMA among others.