European Central Bank - "Euro Launch"

Publicis EuroBuro Frankfurt am Main, Germany

Awards

8923

Brand: European Central Bank
Country: Germany

Advertiser: European Central Bank

Title	Euro Launch
Agency	Publicis EuroBuro
Campaign	Euro 2002 Information Campaign - European Central Bank
Advertiser	European Central Bank
Brand	European Central Bank
Posted	December 2001
Product	Euro
Business Sector	Government Information & Services
Tagline	The EURO, OUR Money
Story	A journey trough Europe, through various landscapes, cities and monuments in order to show the 'different cultures', the 'different dreams' and the ' different expectations' of the Europeans. At the end the spot shows the convergence towards the single currency by bringing Europeans together around the launch of the euro, seen as a festive occasion.
Philosophy	Thanks to this campaign we adopt a new point of view on the euro : 'with the new single currency,the people of Europe will have one more-fundmentally important-thing in common : their money.' The campaign creates a sense of pride and unity in adopting the new currency.
Problem	The campaign line 'the EURO, OUR money ' is translated into 11 languages : First, the challenge was to deliver a coherent pan-european message while acknowledging individual local concerns. Then, we had to keep in mind the delicate political nature of the campaign's objectives.
Media Type	Television
Length	45 seconds
Market	Europe
Creative Director	Klaas Reidinga
Director	Erick Ifergan
Account Director	Barbara Lutz
Account Director	Marga Berends
Account Manager	Manon Langelaar
Producer	Frank van Ree
Strategic Planner	Amman Werner
Production Company	Believe Media
Music Company / Composer	Billinger & Marsman
Advertising Manager	João de Almeida
Project Manager	João de Almeida
Advertising Manager	Regina Schüller
Head of Press division	Regina Schüller
Head of euroburo	Barbara Lutz
Senior PR Consultant	Seth Goldschlager
International Media Manager	David Rosenbaum
Communication Director	Marga Berends
Account Director	Raymond van Buuren