| Title | Searching for Softness |
| Agency | Saatchi & Saatchi |
| Campaign | Searching for softness |
| Advertiser | Metsä |
| Brand | Lambi |
| Posted | November 2013 |
| Business Sector | Toilet Paper, Tissues |
| Story | Lambi toilet paper is known for it's superior softness. In this TVC the softest animal in the world, the lamb, is searching for something equal soft. |
| Media Type | Television |
| Length | |
| Creative Director | Gustav Egerstedt |
| Copywriter | amalia pitsiava |
| Art Director | Jonas Frank |
| Graphic Designer | Maria Wester |
| Production Company | B-Reel |
| Director | Filip Tellander |
| Photographer | Erik Sohlström |
| Production Company Producer | Josephine Kollberg |
| Account Director | Jonas Björlin |
| Account Manager | Charlotta Tibbelin |
More Work
SEE ALLThe Snake
- BRAND:
- Peugeot 508
- AGENCY:
- BETC
More Than a Game
- BRAND:
- EA Sports FIFA18
- AGENCY:
- adam&eveDDB
Big Guy
- BRAND:
- Replay HYPERFREE
- AGENCY:
- 180 Amsterdam
Alessandra Ambrosio
- BRAND:
- Replay HYPERFREE
- AGENCY:
- 180 Amsterdam
Neymar Jr
- BRAND:
- Replay HYPERFREE
- AGENCY:
- 180 Amsterdam
Jeans You Have To Move In
- BRAND:
- Replay HYPERFREE
- AGENCY:
- 180 Amsterdam
Growing Business
- BRAND:
- FedEx
- AGENCY:
- BBDO New York
Be carefree, not careless
- BRAND:
- Weekday
Come On Bring the Toys
- BRAND:
- GoldieBlox
- AGENCY:
- RPA