Title | Dave |
Agency | Wallis Tomlinson Ltd |
Campaign | Dave |
Advertiser | Wolverhampton & Dudley Breweries |
Brand | Bank's Bitter |
Posted | April 2001 |
Product | Beer |
Business Sector | Beers, Ciders, Lagers |
Tagline | It's very moorish. |
Philosophy | Get Roger Moore to star in his first ever UK TV commercial and say 'very moreish' NOT 'very moreish' thus getting around BACC legal ruling. |
Problem | Client wished to say his beer was 'moreish'. However, BACC (TV Legal Body) won't allow this. |
Media Type | Television |
Length | |
Creative Director | Richard Elwell |
Copywriter | Richard Elwell |
Creative Director | Jon Harrison |
Art Director | Jon Harrison |
Production Company | Tomboy Films |
Director | Theo Delaney |
Production Company Producer | Danny Fleet |
Agency Producer | Erika Issitt |
Actor / Celebrity | Roger Moore |