Erika Issitt
Agency Producer at RPM3 Beechwood
London, United Kingdom
TitleDave
Agency
Campaign Dave
Advertiser Wolverhampton & Dudley Breweries
Brand Bank's Bitter
PostedApril 2001
Product Beer
Business Sector Beers, Ciders, Lagers
Tagline It's very moorish.
Philosophy Get Roger Moore to star in his first ever UK TV commercial and say 'very moreish' NOT 'very moreish' thus getting around BACC legal ruling.
Problem Client wished to say his beer was 'moreish'. However, BACC (TV Legal Body) won't allow this.
Media Type Television
Length
Creative Director
Copywriter
Creative Director
Art Director
Production Company Tomboy Films
Director
Production Company Producer
Agency Producer
Actor / Celebrity

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